Silbon

The Company

Founded in Córdoba, Silbon has grown from a small local label into one of Spain’s most recognised fashion brands. Known for its contemporary menswear, premium accessories, and dedication to craftsmanship, Silbon has built a strong presence with more than 150​​​​​​​ stores across Europe and ambitious expansion plans for North and South America.
Beyond fashion retail, Silbon offers a wide range of personalised services — from tailoring and clothing repairs to personal shopping sessions and the Silbon Academy, a dedicated campus for internal training and community events. The company’s focus on experience-driven retail has made it a reference in Spain’s premium fashion landscape.

Challenges

Before introducing TIMIFY, Silbon managed customer appointments through simple contact forms and manual communication. Store teams handled all scheduling tasks by hand — confirming times via phone or email, manually entering appointments, and keeping track of notes in local spreadsheets.
This approach quickly became unsustainable as the company expanded. Silbon faced several key challenges:

• Manual processes and limited automation: Appointments, reminders, and notifications were all handled manually, consuming valuable staff time.
• No central coordination tool: Each store operated independently, making it impossible to maintain an overview of schedules, capacities, and service availability.
• Limited visibility and control: Without a central system, management couldn’t analyse booking data or identify resource bottlenecks.
• Inconsistent customer experience: The lack of structure led to scheduling errors, slower response times, and occasional double bookings, particularly during peak periods.

Silbon realised it needed a digital solution to support its growth and maintain the high-quality service its customers expected.

The Solution

To address these challenges, Silbon implemented TIMIFY’s appointment and service management platform across all its stores and service divisions. The transformation marked a complete shift from manual workflows to full digitalisation.
Focus of the Implementation:

• Online booking widget: Integrated directly into Silbon’s website and store finder, allowing customers to book tailoring appointments, personal shopping sessions, and academy events 24/7 from any device.
• Automated confirmations and reminders: Eliminated the need for manual follow-ups and significantly reduced no-shows.
• Branch Manager Add-on: Enabled Silbon’s headquarters to centrally manage and configure more than 150 stores — defining services, availability, and booking rules with full consistency.
• API integration: Connected TIMIFY’s system with Silbon’s internal infrastructure, ensuring smooth data exchange and a seamless booking experience.
• Custom branding: The booking interface was tailored to match Silbon’s clean and elegant design aesthetic, maintaining brand consistency online and in-store.

The implementation represented a 180-degree transformation in how Silbon organises its customer services — from reactive, manual coordination to a proactive, data-driven approach.

Results

The impact of TIMIFY on Silbon’s operations and customer experience was immediate and measurable.

• 24/7 accessibility: Customers can now book appointments at any time, via Silbon’s website, social media channels, or Google — removing the constraints of store opening hours.
• Enhanced efficiency: With automated scheduling, staff now focus on customers instead of administrative tasks.
• Reduced no-shows: Automated reminders and confirmations have drastically lowered the number of missed appointments.
• Improved coordination: The Branch Manager Add-on provides real-time visibility across all stores, making it easy to balance capacity and staffing levels.
• Data-driven insights: For the first time, Silbon’s management can access centralised booking data to track performance, identify trends, and optimise resources.
• Strengthened brand image: The seamless booking process reinforces Silbon’s reputation as an innovative, customer-centric brand in the fashion retail sector.

Future Plans

Building on this success, Silbon plans to expand its use of TIMIFY in several strategic directions. The company is preparing to expand further in North and South America and Europe, using TIMIFY, ensuring a consistent experience from day one.

Additionally, Silbon aims to:

• Extend online booking to new service categories, such as VIP style consultations, private shopping events, and test fittings.
• Introduce multichannel booking options via Meta and Google integrations to reach customers directly through their preferred platforms.
• Further develop the Silbon Academy and Campus, using TIMIFY to coordinate online and on-site sessions for both customers and employees.

By continuing to integrate digitalisation with personalised service, Silbon is setting new standards for customer experience in the fashion industry.

Conclusion

The collaboration between Silbon and TIMIFY illustrates how digital transformation can elevate both operational performance and customer engagement.
Through TIMIFY’s platform, Silbon has unified appointment management across its entire retail network, improved service efficiency, and reinforced its position as a forward-thinking brand built around the customer.
With TIMIFY, Silbon has turned scheduling into a strategic advantage — combining fashion and innovation to create a truly seamless shopping experience.