Arranging and rescheduling appointments occupies a large part of a broker's working hours. While a broker may set aside time for appointment admin, continuous availability and the ability for clients to make appointments at short notice are a significant competitive advantage. Particularly where new business is concerned.
Mixing B2B and B2C elements means communications can be extremely diverse, making different usage options necessary. Complex meeting requirements, from finding suitable meeting space to involving specialist colleagues from other departments, can make finalising a meeting time-consuming and frustrating. Not to mention working across international borders, where differences in booking behaviour, localised special requirements, languages and clashing IT infrastructures can all cause problems. Flexibility and scalability are key for any online booking system in such circumstances.